Hourglass Figures Affect Men's Brains Like Alcohol, Drugs


Interesting new research finds that looking at an hourglass figure affects men's brains like drugs and alcohol.

The Study

Researchers asked 14 men to rate the attractiveness of seven women's naked buttocks, both before and after a cosmetic procedure that redistributed weight from the waist to the buttocks, resulting in a more shapely figure. Brain scans of the men found that viewing the women after surgery activated parts of their brain's reward circuit in a way similar to drugs and alcohol.

What Does This Mean?

The fact that men found certain body shapes more attractive was not necessarily surprising, but the fact that their reaction activated regions of the brain linked to rewards is an important piece of information. Researchers hope that these findings will provide insight into disorders such as pornography addiction and perhaps sex addiction.


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