Schools Support Red Ribbon Week
"The red ribbons around town unmistakably signal the beginning of Red Ribbon Week—a reminder to say no to drugs and alcohol.
Red Ribbon week also raises awareness about the need for early drug intervention and treatment services.
At San Ramon Valley High, students and staff continue to honor Enrique Camarena, the police officer who started Red Ribbon Week.
Camarena, a Drug Enforcement Administration agent, was working undercover in 1985 in Guadalajara, Mexico, when he was tortured and murdered.
He had discovered a multimillion-dollar narcotics manufacturing operation in Chihuahua, Mexico, leading to the discovery of other drug production operations. Infuriated drug lords began to seek revenge and murdered key informants, including Camarena.
His hometown of Calexico responded to this tragedy by wearing red ribbons. In 1988, Red Ribbon Week was recognized nationally."