What Was Tiger Woods' Apology All About?

In my email box this morning was an advertisement for a new greeting card from somecards.com. The card reads:
Tiger Woods has taught me it's possible to allocate only 21.4 seconds of public apology time per bimbo screwed.

Oh yes - last week’s apology.

His alleged mistresses are calling foul, including Jamie Jungers, who trashed the golfer's public statement on Friday. She told E! Online that the apology was "crap," "hurtful" and "rude." Her statements echoed Joslyn James’ earlier remarks.

In an article in Time Magazine, Communications professor Timothy Coombs, PhD describes the apology as an epic fail. "It is too little too late. Many sports writers have mocked today's media event, saying no self-respecting journalist would attend because you can't ask questions. When the media mocks the format of your apology, then it's a failure regardless of the content."

Reporter Mike Arndt disagrees, explaining, “Do we stop going to movies when one of our favorite actors breaks from social convention by saying or doing something stupid? When a president or a governor or a football player strays, do we withdraw our support for their party or the home team? In America we forgive and forget. He said he was sorry. What do we want? We’ve heard it all before; it’s nothing new.”

Read more: http://www.time.com/time/nation/article/0,8599,1966763,00.html#ixzz0gMpG...